Velbon was established on March 11th 1955, so the company is now celebrating its 55th anniversary. To mark this anniversary, we have launched a tripod named the Sherpa 555R. We request that distributors promote this product.
The name Velbon comes from the words ‘very’ and ‘bon’ (‘good’ in French). The name sounds like the word for ‘ringing a bell’ in Chinese, so we use ‘Golden Bell’ as the brand name in China. Golden Bell is the most popular brand in the Chinese market. When we supplied products that were manufactured in Japan, we enclosed a small swinging gold bell with each unit as a symbol of the brand.
We later started to produce tripods in the US due to the big change in the exchange rate of the US dollar and Japanese yen. Many of our tripods were made in the US in the 1970s and 80s.
Velbon has sought to achieve two goals for many years. Tripods used to be very heavy and bulky. Thus, one of our goals has been to make tripods that are light in weight and are also sturdy.
We started to use plastics when our production base moved from the US to Taiwan. Plastics enabled us to make tripods that were light and less expensive, but stability could not be improved.
Then we started to use carbon fiber made in Japan and also magnesium. These were expensive materials but this allowed us to reduce the weight to one third. However, the cost was more than three times that of a similar spec tripod made of aluminum.
As regards magnesium alloy, Velbon pioneered in introducing magnesium alloy in the world tripod industry. We are proud of this achievement and this is why we call ourselves “The Tripod Innovator.”
Velbon has been working with such advanced companies in the tripod industry for more than 15 years. This is a measure of our pride in the brand.